Chairman:

          Mr. Rajeev Karwal, MD & CEO, Electrolux Kelvinator Ltd.
      
       Theme:

         Are Indian Marketers Building A Brand or Simply Achieving Volumes through Price...?

       Date & Venue:

          30th September to 2nd October, 2004, Hyatt Regency, Sahar, Mumbai.

       Chief Guest:

          Mr. Deepak Parekh, Chairman, HDFC Ltd.

      Guest of Honour:

     Mr. S. Behuria, Chairman, BPCL

       Special Invitees:

                 Mr. Bharat Patel, Chairman, Procter & Gamble.

              Mr. Harish Mehta, Chairman, Onward Technology Ltd.

              Mr. K.C.Mehra, Managing Director, Forbes Gokak.

              Mr. Hemant Sachdev, Corporate Director Marketing, Bharti Enterprises.

       Key Speakers:

                 Mr. Aditya Vij, President & MD, General Motors.

              Prof. P.V.Ramana, Chairman, ITM Group of Institutes.

              Mr. Girish Agarwal, Director, Dainik Bhaskar.

              Mr. R.L.Ravichandran, VP Business Development & Mktg, Bajaj Auto.

              Mr. Prasoon Joshi, Regional Creative Director South Asia, McCann Erickson.

              Mr. Rajesh Jejurikar, EVP Marketing, Mahindra & Mahindra.

              Ms. Pallavi Jha, Chairperson, Walchand Capital.

              Ms. Reetika Dalal, Country Head, Daks Simpson.

              Mr. Ajay Mehra, CEO, Planet M.

              Mr. Frank Koster, MD & CEO, ING Vysya Life.

              Mr. C.S.Das, CEO, ITC Ltd. (Greetings, Gifting & Stationery Business)

       Key Topics :

              The Power of Television: Television Advertising has built robust brands.

              Women's Power : How to Market to Women of India.

              Brand Building v/s Volume Driven Tactics through Pricing.

                 How your supply chain can build or destroy your brand

                 What make brands great...?

                 Are agencies delivering value to a brand...?

       Case Studies:

                 "Chevrolet - Building a Brand in an increasingly commoditized Indian Auto Market"

               A Case Study on "Divya Bhaskar"

              "Moving the Masses : Success of Bajaj Boxer"

                 "Building an Institutional Brand - The ITM Story"

                 "Building the Brand - Birla Sunlife"