Objectives Of India Brand Summit:

•   Discovering strategies that work for global brands
•   Learning how to optimize your brand identity on the Internet
•   Understanding customers' emotional responses to a brand image
•   Examining the complexities of nonprofit branding
  

 Discussion Topics :

1. The Elephant can Dance -Why Brand India is Suddenly Cool

2. Stop Its an AD -The Power of Consumer Interactivity in Advertising

3. WEB 2.0: New Challenges, New Business Models

4. All About Eve -Communicating and Selling to Women

5. Show me the Money- How Effective are Celebrity Endorsers?

7. CEO's Round Table Conference: Real Brands, Real Marketers, Real Solutions

8. New Ways to Reach the Consumer