Experience
sharing on the latest trends in Marketing & changes
in Brand Building.
How
values get imbedded in Brands.
Understand
the journey of brands from being mere product identifiers
to becoming relationship creators & finally creating
‘profit & value' for the enterprise.
Create
a forum of positive interaction & experience sharing
between CEO's, Marketing & Sales Directors, Advertising
& Research Agencies, Analysts & Brand Managers.
Create
a forum of positive interaction & experience sharing
between CEO's, Marketing & Sales Directors, Advertising
& Research Agencies, Analysts & Brand Managers.
A
venue for practitioners to build a body of knowledge that
can be of use to many more.
Focus:
Corporate
Social Responsibility (CSR) And CORPORATE GOVERNANCE IN
RELATION TO BRAND MANAGEMENT & CORPORATE STRATEGY
Discussion
Topics :
FMCG
- Integrating Brand Management and Corporate Strategy.
Corporate
Social Responsibility (CSR) & Corporate Governance
in relation to Brand Management & Corporate Strategy
The
Emergence of Indian Sports & Cinema Heroes as Brand
Marketing Tools.
Leveraging
the brand to drive business results.
Women’s
Power: How to Market to Women of India.
Brain
Tattoos – Creating unique brands that stick in your customer's
mind.
